Streetadvisor – are we getting hyperlocal?
Aussie startup Streetadvisor launched just a couple of weeks ago. The media is already all over it. It is set to do well. It’s an interesting service albeit basic in what it actually offers. But – who else is offering it? And who’s providing the technology they have behind it? There in lies its instant success.
Streetadvisor allows you to enter your (or someone elses) street address (throughout 26 countries). As a browser you can view information (personal information – not a travel book’s opinion) about the street and the surrounding area.
As a participant you can review your street/suburb across a 5 point characteristic scale.
The site makes use of Google mapping to pin point locations.
Through detailed reviews and guidebooks (written by insiders that know best), combined with patent-pending scoring technologies, StreetAdvisor helps bridge the gap that exists about the relevant information at the street level, from neighborly attitudes to noise levels to traffic problems.
Imagine how much easier it would be if you could find out about the street – before you moved in.
I suppose it could be good when looking to move house? I can see various travel sites / agents wanting to tap in on this information.
The interesting part about Streetadvisor is its relevance to ‘hyperlocal’ and the way many people say the web is moving. Streetadvisor plays on a personal and local appeal.
I’ve been working on a new project/idea for a while now based around this aspect and it’s a positive sign to see the welcoming of a service like Streetadvisor. Maybe I should go and speak to those guys about my idea?