One Pricey Mother

What’s worth 15 grand comes in a brown paper bag and has a sticker on the front?

This month’s issue of British design mag – Creative Review of course.

Word is – they sold the full monty rights (contents and design) for one issue over to London agency Mother – giving their in-house department full reign over the mag.

It’s an interesting and daring concept. But with both parties being high up on the top rung with regard to design, layout prowess and general creative kudos – it was a sure fire win win.

Whether ‘online’ is my forte or not – you can’t ignore bold ‘offline’ challenges such as this to spark a feel good buzz in yourself.

You can read the full low-down on the February issue take over on Mag Culture.

And whilst we’re on the subject of Mother (and pulling this piece back to an online relevance). I’m still loving their website – designed by the guys over at Poke. If you’ve never paid a visit – take the tour today.

Mother

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~ by tomorrowsplayground on February 2, 2007.